Urban Food Consumerism
The rising morbidity and mortality of the people and the environment can be partly attributed to the excessive land use and urbanised lifestyle leading to unhealthy dietary practices and increasing physical levels of inactivity. Rapid urbanisation and the convenience of globalisation, of rural India is also responsible for the absence of a significant urban rural dietary difference. Unhealthy dietary practices, sedentary lifestyle and obesity have emerged as major risk factors in the context of economic and demographic transition that India is undergoing. This also describes the general patterns of social dynamics and integrates them in order to identify the social processes that influence changes in food culture.
The focus here is not on food shortages, but on the “delocalisation” of the production and consumption of food, which is making cities highly dependent on external factors. Against this backdrop, a land footprint and water footprint accounting is also essential.